Wednesday, December 19, 2007

Half Moon Bay may go bankrupt. Without city services, would real estate suddenly become much less desirable?

Maybe some city services will be at risk but not all of them. The county will not allow it. Half Moon Bay is a key component to our counties' infrastructure and is a work horse community that drives its economy. I have heard this directly from congressman, assembly members and other governmental officials.

Northern communities on the coast, such as El Granada, Moss Beach, and Montara are unincorporated, while property values are still close to the other parts of the Bay Area. These communities, however, are sometimes subject to assessments and there are a few currently.

In regards to desirabilty, according to one of my colleagues, who works for C-21 and writes occasionally for the Half Moon Bay Review, stated in a recent thread on the TalkAbout section of HMBREVIEW.COM "Its uncertain how many new people are going to want to move into a potentially bankrupt town that faces being dissolved if they lose." His keyword is UNCERTAIN...

The bottom line is that this lawsuit has been appealed and we just have to sit back and watch and hope that CURRENT (note that part of the reason we are confronting this issue is because of poor leadership in the past) city council, property owner and the respective lawyers NEGOTIATE.

Should the city go bankrupt, as REALTORS, we will most likely have to disclose it. But, in the meantime, we are not and we will just hope for the best and hope that this certain property owner gets what he wants...the opportunity to build.

For more dialogue, go to www.HMBREVIEW.com and click on TalkAbout. You can get a taste of the dialogue amongst citizens over here.

Cheers!

Friday, December 07, 2007

FEATURED LISTING
902 BEACH PARK BOULEVARD #135
$428,000

Welcome to popular Sand Harbor South. Enjoy this first floor one bedroom and one bathroom condominium. Maintained in excellent condition and recently painted this home offers a generous master bedroom with walk-in closet, spacious living and dining area with a cozy wood burning fireplace, and access to a private and enclosed patio. The kitchen has an expanded pantry area and full sized washer and dryer. The development offers many amenities, such as, a beautiful full sized pool and spa, clubhouse, and walking trails and pathways along Foster City´s waterways. Association fees are only $395 dollars a month which includes hot water, garbage, common areas and a professional management company, PML.
7 KEY POINTS ON WHY IT IS STILL OKAY TO BUY IN THE BAY AREA

1. 35% of the homes in the U.S. do NOT have a mortgage.
2. 94.88% of all loans ARE performing.
3. The foreclosure problem in this country is really a story of seven states.
4. The BIGGEST foreclosure problems are in Michigan, Ohio, and Indiana. These are manufacturing states that had horrible job losses. Since 2001, Michigan has lost 300,000 jobs. These states would have had problems no matter what the market condition happens to be.
5. The other four states, California, Florida, Nevada, and Arizona----experienced significant overbuilding. Twenty-five per of the foreclosures in these states are on properties that are held by investors who were speculating.
6. ONLY 25% of all mortgages are subprime, and of these 75% are performing.
7. In the other 43 states, foreclosures have fallen in 2007 from 2006.
(In California which is the predictor of what is to come in Florida, the following is being said……)

According to Leslie Young, chief economist for the California Assoc. of Realtors, (which mirrors what we are seeing here) that the areas being hardest hit in California are the outlying areas where there has been overbuilding. The resale market in California’s major markets continues to be strong. In fact, the closer you are to a metropolitan area, the better the sales are. In the million-dollar plus price range, there has been essentially no change from 2006 to 2007.

Wednesday, December 05, 2007

HISTORICAL PERSPECTIVE ABOUT REAL ESTATE CYCLES

Here are some comments analysts have made in the past. We are in the 25th month of a current housing downtown. When you read the comments below just think about what would have happened if we would have listened. History often repeats itself and in this case, the media's projection of the real estate market sometimes misses the mark. And, remember to keep in mind the economic law of inflation.

"The goal of owning a home seems to be getting beyond the reach of more and more Americans. The typical new house today costs about $28,000." - Business Week - 1969

"The median price of a home today is approaching $50,000...housing experts predict price rises in the future won't be that great." - National Business - 1977

"The golden-age of risk free run-ups in home prices is gone." - Money Magazine - 1985

"A home is where the bad investment is" - San Francisco Examiner - 1996

LOCAL BUSINESS OF THE MONTH

GABE BODNER - Mortgage Planner with Lawson & Associates
http://www.bayareahomefinancing.com/
408.426.4416

Each month we will be promoting local business owners who we recommend. Consider them part of "our team". In order for us to do what we do well, we need to associate ourselves with people who are professional, have a focus on customer service, and easy to refer.

As Chamber members it is important to build a community of services on the coast. If you always need a plumber, electrician, or anyone else who provides a service, you can guarantee you Local Realtor knows someone.

This month we chose Gabe because of his willingness to provide phenomenal service for us and his clients. Professionalism and experience has never been as important as today. With the media providing fear in the minds of borrowers (i.e. mortgage meltdown), Gabe will be attentive to your needs regarding mortgage planning. Whether it be refinancing, a first time home purchase, moving up or anything else you can guarantee that he will get the job done.

He also lives by the same philosophy as Rose & I as a "BY REFERRAL ONLY" agent. His goal is to provide services above and beyond the average mortgage planner where you feel comfortable enough referring him to a family, friend or colleague. This leaves more time where he can focus on getting the best loan for you and your family.

Also, you can read his posting below titled "Why Buy Now?". Feel free to comment.

Well, Congratulations Gabe! You are our first "Local Business of the Month".

--- Should you need any further information please do not hesitate to call! Nate

Tuesday, November 20, 2007

BEST VALUE ON THE COAST
OUR LISTING AT 441 AVENUE DEL ORO, EL GRANADA
Check out our 4 minute video below

Escape to this unique Highlands property located in El Granada. This fully updated home features 4 well sized bedrooms with newer carpets and double paned windows plus 3 bathrooms, all recently remodeled with decorator tiling and appointments.

Located on the first level is one of two master suites with access to the backyard, large laundry room, 2 car garage, separate dog-run and a versatile utility room, playroom, office, or whatever the heart desires. The spacious backyard is astonishing and perfect for entertaining or playing, fully landscaped with fruit trees and many small plants, all accented with a large flagstone patio and access to the top floor. Upstairs living room with access to deck, spacious dining area, and bright kitchen with granite counters.

The top floor also includes a private master suite with a full bathroom and two additional bedrooms with a guest bathroom off the hallway. Also located just a short distance from the world famous surf break.



Monday, November 19, 2007

Holy Smokes! 18 Open House Signs For One Home?

This weekend was my first weekend not participating in an open house for awhile. On my way home their were 18 Open House Signs on the coast, by the same brokerage, all pointing to just ONE house for sale in Montara. There were 5 in Pacifica and 13 from the 92 up to Montara.

Most people do not know this but there actually is a sign ordinance. We are actually limited to only 1 sign on the property but there has never really been a crackdown on the sign issue. I am all for exposure, but 18 signs? This act could potentially ruin it for everyone, including other listings.

Wow!

P.S. Stay Tuned for a series of posts "Neighborhood Spotlight" The first of many will be Ocean Colony. I hope you enjoy.

Monday, November 12, 2007

WHY BUY NOW
11-12-07 - Posted by our good friend at Lawson & Associates, Gabe Bodner - Mortgage Planner

Many people ask the question, “Is now a good time to buy or should I wait?” The market in Northern California’s Bay Area is a market of opportunity. If you know what you are looking for and you have a good Realtor and Mortgage Planner working for you, there are many wonderful opportunities to buy a new home in today’s real estate market.

So you may ask why now? First, the geographic restrictions of Northern California proves there is a very limited amount of open space to build new homes. Developers simply cannot buy vacant land and continue to build new homes just anywhere. If someone wants to build a new home, they need to buy an existing home, tear it down and build a new house on the existing lot. There is a large premium associated with this process because the costs to buy an existing home, demolishing the house, and the costs to build new. In the end, the new house that is built then increases the value of the other homes in the neighborhood and adds a premium to the land value. It is this cycle that continues to push house prices higher in the bay area.

Second, there are more homes on the market than normal for this time of year. This is causing a softening in home prices. Sellers are motivated to sell and there are fewer buyers in the market. Since the media has sent so many mixed signals people have been more scared to buy. This has created a buyer’s market and a buyer’s market creates a competitive situation for sellers. In some cases, sellers are willing to reduce the sales price or give a credit to the buyer for closing costs just to attract buyers to their property.

Third, the job market. Companies are hiring and growing at a super accelerated pace. Companies like Google, HP, Apple, Adobe, and Oracle are growing and hiring locally. As they continue to hire, this creates job opportunities and a need for more people to buy houses. As employees continue to build wealth, they are investing in real estate.

Fourth, is household growth. What does this really mean? Due to the life cycle of families having babies and growing their families, we have an annual population growth between 220,000 to 250,000 people in California per year. However, we are building less than 150,000 (on average) new homes in California each year. Therefore, we have a net shortage upwards of 150,000 homes in California, every single year. This creates a continued demand for homes both for people who will own and people who will rent.

Fifth, interest rates. Mortgage rates are still very low. Rates are still between 6% and 7% on most home loans. These rates are historically very, very low. People typically do not buy homes solely on mortgage rates because they can refinance if rates drop. However, we are already at very low rates which makes the affordability of buying much easier.

The last reason why now is because in the spring there are always more buyers and less homes on the market. This in turn creates a sellers market and buyers are then competing with other buyers forcing home prices to go up because of the limited supply and the increased demand by buyers.

Today is a wonderful time to invest especially if you plan to hold onto the house for at least five years. If you have any questions regarding the above information, you can contact me directly at
Gabe@BayAreaHomeFinancing.com or 650-492-4071.

Friday, November 09, 2007

A Good Time to Buy? Or Not.
by Ron Gable - Our VP/Manager in the HMB REVIEW 11/1/07

I always marvel at how the economics of our industry swings as the exterior influences affect the economy. Last year, the media was still talking about multiple offers and crazy things buyers were willing to do just to get sellers to accept their offers. The word overbid became commonplace in our real estate jargon and several slang words for overbidding were part of our normal dialogue.

People would talk about the number of offers on the properties they were selling, or buying. Neighbors would talk about houses down the street. “They got 6 offers…we got 8 offers…it sold for $100,000 over…we were able to get it for only 5% over the asking”.

Now in some markets particularly in parts of San Mateo County, some of those scenarios still exist. We are not seeing it in the degree we did at the height of the frenzy but are seeing some of it nonetheless. Because of the turmoil in the sub-prime market, the market dealing with high ratio loan to values particularly in the lower or starter price ranges has slowed quite a bit. Many of these “sub-prime” loans were made to borrowers who could not verify their income, had less than stellar credit and minimal or no down payment. Although there are still loans available for buyers that have moderate credit and can’t document their income, they do need a small down payment. What surprises me about this is that with some buyers not able to buy, many that are seem to be sitting on the sidelines. What I am sensing is that the feeling is “It’s not a good time to buy”. Because there are fewer buyers in the market, there are more available properties which means that some homeowners would be willing to accept less or offer more favorable terms than they would just a short time ago. And yet with all the negativity in the media, some buyers would rather sit it out. “It’s probably better to wait until the market and the other buyer’s situation improves. It will be more fashionable to buy then and I can feel good about beating

Wednesday, October 31, 2007

FORECLOSURES IN THE COUNTY HAVE TRIPLED (COAST ISN'T SO BAD)


There was an interesting article in the San Mateo County Times the other day. It appears that the current real estate market media hype, in the land of the sub-prime borrowers, has finally hit San Mateo County. Foreclosures are definitely more prevalent in areas where sub-prime loans were given to borrowers with less than average credit and with low down-payment. If it isn't just losing control of your debt situation sometimes people are also faced with "life" and the unexpected. Unfortanately, people cannot afford their home anymore.

Because it is our goal to provide excellent service we like to refer our clients to the most qualified lenders in the industry. One person who we like to work with is our good bud over at Lawson & Associates,
Gabe Bodner. Gabe is so educated in his craft that he would never want to see his clients in the financial positions where they were in fear of losing their dream home.

According to
RealtyTrac.com, there are currently 7 homes in pre-foreclosure and 5 homes ready for auction on the Coast. That is not too bad considering there are cities California where they are facing foreclosed homes in the 1000's. Ouch.

To save yourself from Foreclosure, here are some tips (
Taken from the HUD website):

  1. Contact your lender, immediately
  2. Talk to a housing counseling agency, such as HUD
  3. Prioritize your debts
  4. Explore Loan Workout Solutions
  5. Call your Realtor
  6. Beware of Predatory Lending Schemes

Sunday, October 21, 2007

FINALLY...OUR FALL IS HERE!

BLUE SKY BABY!


It has been rough the last couple of weeks. Rain, wind, some fog, overcast. We are so spoiled in late September and October. The days on the coast when there is nothing better than stopping by the pumpkin patches on Highway 92 then spending a day on the beach. We are pleased to announce that today was a picture perfect day. Light wind, 70 degrees, and what locals call pumpkin traffic. Don't worry - it goes away.

Fall is in the air. The Real Estate market usually picks up a little too. Good news, last week, 7 pending sales in our inventory (South HMB to Montara). As of today, 113 single family homes. If you can believe it, that is almost the same number of homes on
the market as last year.

Sunday, September 23, 2007

WHAT DO YOU EXPECT AT AN OPEN HOUSE?

Our Sunday's are usually dedicated to our clients and open houses. In this market, open houses are more important than ever. It is important for seller's to open their home especially for the first two weeks after the house is put on the market. Feedback from potential buyers is precious because there are things you can change such as moving furniture, trim a few branches, paint rooms, etc. But, there are also items that are unchangeable, such as, floor plan design, change countertops or even remodel. The bottom line, is that you can hear what they are saying.

For buyer's, on the other hand, it is a time for you to see a flurry of homes all in a day. You can also compare the neighborhood and also compare what is on the market. Most of the time, it is difficult for us to show 10 homes in a day. And when you can go at it alone it is nice to go at your own pace.
We love holding open houses, but we also like to be respected as professionals, not pushy agents. For those who do know us we are not heavy sales people and want to make visitors feel welcome when they visit a home.

What is your experience like when you visit an open house? How do most agents make you feel? What do you like about them? What don't you like?

I am interested...any comments?





Monday, September 17, 2007

It was a Lovely Saturday On the Coast!!!

Alix and I had a great weekend on the Coast. The weather on Saturday was phenomenal. We started the day by stopping by the local coffeeshop and headed down towards Half Moon Bay and visited the Eco-Energy Expo and Solar Home Tour at Half Moon Bay High School.

The layout of the Expo was nice. There were booths set up in the courtyard from The Coastside Community Water District with information on water conservation, The Fitzgerald Marine Reserve on how they have provided a sanctuary for a 1000+ species in the water, and few others. On the inside was about 15 other booths. Some people also gave presentations throughout the day. I was thoroughly impressed with the booth my friends, Scott and Heidi Menary, were hosting on Green Building. There are so many products available now that builders can use!

Another highlight was the ECOBROKER booth, hosted by my colleagues, Susie Hughey-Hass and Marian Bennett from Coldwell Banker. They reminded me of a designation available to Realtors to educate them on the benefits of Green Building and also how to represent these homes when it comes time to sell them on the market. I am going to get this.

After leaving this great function, and with empty stomachs, Alix, Maddox and I were off to Princeton by the Sea for CHEF COOKOFF. This was sponsored by the American Legion of Half Moon Bay. 15 restaurants with Albacore provided by the Legion, cooked the way they want it. Basically, it was all you can eat for $20 dollars. The funds that were raised went directly to Fireworks show on July 4th. For those who went and watched the show last year, it was amazing!

My favorite meal was by Spencer at the Moss Beach Distillery (For those who don't know, Spencer was the head chef of Red Ginger and he went on to The Distillery after it closed) It was a Tuna Sandwich on Ciabatta with radishes, Hard Boiled Eggs, cucumbers, Kalamata Olives, and some spread that was out of this world. Second place went to the Half Moon Bay Inn's marinated Tuna that I thought was cooked to perfection. Thanks Christian!

Alix decided to stay behind and enjoy the music and hanging out with our friends. I decided to take Maddox with me to the Put Community First picnic and fundraiser. There I met some of my friends for food and to donate some money for the endorsement of candidates in the upcoming elections on the coast. I don't want to bore you with politics or any of the details, but this next election period isn't as exciting as usual. The picnic was at Cozzolino Park, located just off of Highway 92. It is such a cool spot.

After this we were all pretty tired and we went home, kicked up our feet and just watched a movie. We are pretty fortunate to live in such a cool place.

Friday, September 07, 2007

"How's The Market, Nate?"
Posted by Nate 9/7/07

Who to believe, a specialist or the media? Do you believe the headline or the content? I have always been a cynic of mass media, especially what is on the news on television, because you never know what to believe! The only people I tend to truly believe are the stories from those "on the streets" or "in the battlefield".

I have been approached more than ever in my career by friends, family, and clients asking me "how's the market?" Before I respond, this question now is more than just an ice-breaker to an opening of a conversation. It is reality and they really want to know what the heck is going on.
Why not? Everyone else (i.e. media) says real estate is going down the proverbial toilet. I SAY "NAY!" The market is still okay. The person who holds the power to this question is your lender. They are monitoring this with a fine tooth comb. The same products that were there 6 months ago to buy a house, just are not there.

So, we are talking about the Bay Area everyone ( Or, what Woody, Tony and Ravi on Live 105.3, the Yay Area). Keep this in mind. It is not Vegas, not Merced, not Phoenix, or even Florida. We are blasted in our LOCAL newspapers with words of negativity. The culprits, Chronicle, Examiner, Mercury. But, do you read the headlines or the content?

Our answer to everyone is the same...the market is doing well. Homes are still selling and inventory is generally still low for this time of year. Today we are experiencing what the seasoned agents are calling a "normal" market - A fair and balanced playing field, where with effective pricing and great marketing, buyer's and seller's can come together and negotiate a sales price.

Monday, August 27, 2007


Maddox at 4 months!!!

Friday, August 10, 2007

Mortgage Woes and How We Are Here to Protect You

Recently, the Mortgage and Real Estate industry is being bombarded in the media just like Barry Bonds and his alleged use of steroids - all negative. For those who do not know us we are not one's to really dwell on anything negative and really try to stay upbeat.

We read about it in the news, other online blogs, watch it on TV. And we even get to watch "Kramer", who is that nut on MSNBC, lose his mind. Seriously lose his mind.

For those who have not heard, the lending industry is in a pickle. Private sources of credit (i.e. banks) have dried up or severely tightened their lending policies because they are being burned in the mortgage-backed securities market. Loan brokers also encourage buyers into risky subprime loans and now they are forced with climbing rates and a change in the economy. What does this mean for many homeowners who bought into these loans - FORECLOSURES. But all in all, it is pretty complicated and we would be more than happy to discuss any of this with you.

This is a time when experience really matters - from your Realtor and Lender. Expert advice is crucial in times like this. Remember that seasoned agents were there when the rates were up to 16 percent at one time and made things work, safely and with security. We also encourage that you ask us for who we recommend for a lender. We have built a strong referral network with qualified individuals who can make sense of all of the madness and most of all...stay positive, so you can still sell and buy your home.

Monday, June 25, 2007



SAN MATEO COUNTY MARKET - NOT AS BAD AS YOU THINK?















Friday, June 15, 2007

MY "APPRECIATION" OF PACIFICA

Over the last 3 years I have had the opportunity to view a side of Pacifica that I never knew about - The beauty, convenience, and the people.

Pacifica to me is so close to San Francisco, that it reminds me of the commute that I was making from Pacific Beach in San Diego to downtown San Diego when I was living down there. It is a straight shot to a place that I love so much, San Francisco.

From my home in gorgeous Pedro Point, which is the southern most part of Pacifica, I can get to the BART Station in 10 minutes, downtown in under 20, and over the Golden Gate in also 20. This is without some traffic though.

Since I love to surf, too, Linda Mar Beach, I am coming to find out is a very consistent break (but it sometimes does get a little crowded).

As for real estate, Pacifica is still VERY UNDER MARKET compared to the rest of the coastal homes in the BAY AREA. A ranch home, $650K, 1000 square feet, blocks from the beach??? 2 Bed and 2 bath Condo's with ocean views for under $550K???

With a focus on education, commerce directed to the thousands of beach go'ers, and the tunnel going in at Devil's Slide...my prediction for Pacifica - Appreciation (literally).

Saturday, June 09, 2007

By Referral Only - Our Philosophy & The Way we do Business

We like to be different...and definitely different from most others in our industry. Our approach and philosophy is simple - By Referral Only:

Means devoting our time and energy to focusing on your goals, offering you options and providing the excellent service you deserve and expect. Our commitment to high-quality service continues even after our transaction is complete. In response to this superior service, we depend on your endorsements and referrals from family, friends, neighbors, and co-workers. It is our burning desire to build a business based on strong, lasting relationships through confidence and trust.

We hope this gives you a better idea of how we can best serve you and those who you care about.

Have a great day!

Nate

Nate is a Dad and Rose a Grandma!

We are pleased to announce the birth of Maddox Serdy
He was Born April 29th, 2007 2:07pm
7 lbs. and 8oz.

One Healthy Boy! This is him at 1 month old.

Friday, February 02, 2007


Condo's and Townhomes in Half Moon Bay
Here is a nice graph showing FOR SALE VS. SOLD. For more information or other graphs, please do not hesitate to call.
Baby Countdown ----

There will soon be a new addition to the Serdy Team. For those who do not know, a baby boy is on the way. Nate and his wife, Alix are expecting their first child in May.

I cannot believe that I am going to be a grandma! I am so excited.

Rose
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